Javi Calderon
Designs.
Design Thinking focused on UX, UI, design research and aesthetics.
A UX Overhaul: Upgrading GamerTrainer
GamerTrainer is an online service that connects eager gamers to professional esports coaches for private lessons. The young founder is having trouble getting his business off the ground and asked us to do a holistic evaluation of his model, product, site and competition. Here is what we found!
Information Architecture: Lego Redesign
Conceptualized as a subscription model product to enhance LEGO's existing product line, LEGO World is a mid-fidelity, clickable prototype that was designed using Axure and integrates into the current Lego site.
HTML & CSS: The Everglades
In commemoration of the 100 year anniversary of the National Parks Service, I designed a site that tells the story of the plight of the Everglades through powerful visuals and narrative storytelling.
Rapid Prototyping: The Blippy App
Blippy is the perfect companion for a night out with friends. Find new restaurants, bars and events, get special deals, and collaborate with friends on where to go! This app was designed over a total of 4 days.
Service Design: Washington Nationals Grand Slam App
The Washington Nationals Grand Slam App was a service design project focused on improving the in-park experience at Nationals Park. Through interviews with frequent visitors, season ticket holders and families we identified several key pain points that could be alleviated through an app.
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May 2018
Javi is a true asset to any organization looking for a bright, capable and down to earth employee who takes pride in their work and commitments.
Kim Mateus, EVP, Mequoda
My Resume.
I am a young but seasoned professional who has extensive experience working in startup and tech environments, across departments and disciplines. In addition to my experience developing and managing content, lead generation, content strategy, and inbound marketing efforts, I have embarked on a long and intensive journey of self-education in tech, including many free and paid courses in HTML & CSS, JavaScript, Visual Design, Design Thinking, and more!
PROFESSIONAL SKILLS
UI Design
Prototyping
Wireframing
UX and Market Research Information Architecture Design Thinking
Google Analytics
HTML & CSS
Inbound Marketing
Lead Generation
Product Marketing
Content Strategy
Copywriting
TOOLS
Sketch
WordPress
Balsamiq
InVision
Google Analytics
Axure
Marketing Automation tools
Salesforce
USER EXPERIENCE DESIGN INSTRUCTOR
General Assembly | June 2018 - Present
Plan and deliver daily / weekly lessons and exercises
Support student experiences and projects
Provide students with project feedback
USER EXPERIENCE DESIGN STUDENT
General Assembly | March 2018 - May 2018
Developed lo- mid- and hi- fidelity prototypes using Balsamiq, Axure, and Sketch.
Conducted primary and secondary research to identify problem space and project scope.
Used techniques like card sorts, reverse card sorts, affinity mapping and user flows to align information architecture.
Developed user personas, journeys, and stories to stay focused on user needs.
Led visual design, style and prototyping on multiple projects.
CONTENT MARKETING MANAGER
Real Magnet | Jan 2015 - Sept 2017
Developed, implemented and managed marketing automation infrastructure using Real Magnet proprietary software.
Managed and reported on content marketing efforts through email and blog content.
Developed and maintained blog schedule and content strategy. Managed, promoted and hosted monthly product webinars.
Designed email messages, landing pages, marketing materials and blog content.
CONTENT WRITER / MANAGER
Real Magnet | Jan 2014 - Jan 2015
Created email messages and product marketing materials in support of conferences, events and trade shows.
Managed and updated product help site.
Wrote, edited, managed and published regular blog content using WordPress.
About Me.
I’m a hard-working, lovable goofball (with a certificate of laughter from the DC Improv!) who gets really excited about being a part of the future of technology. As a UX designer, I love constantly learning new tricks and tools and implementing design thinking to create novel, aesthetic, and user-focused solutions.